Finding ways to drive creative …
The Covid-19 has swept across the globe, causing tremendous change in everyone's lives. Which were once crowded streets in European capitals are now empty where mask-wearing is mandatory, borders are being closed, and pharmacies are running out of hand sanitizer.
Organisations worldwide have become more …
The ‘gig economy’ seems as …
When it comes to pricing, there is a lot of untapped potential. According to a Bain study, a stunning 78% of B2C companies are convinced their pricing decisions can be improved! A thought-out pricing strategy can improve your pricing decisions, and simultaneously help you to monetise on this potential. Johan Maessen, a pricing expert who has worked with dozens of companies to define their pricing strategies, says that the most successful companies have a practical pricing strategy. These strategies are mostly successful because they are based on a defendable framework and periodic revisions. With Johan’s expert advice, we will take a look at the benefits and steps involved in setting up a practical pricing strategy. Although there is no one-size-fits-all solution, the building blocks of such a pricing strategy are often similar.
Service design study on (independent) …
New technologies and ways of …
Digital transformation is bringing many …