When it comes to pricing, there is a lot of untapped potential. According to a Bain study, a stunning 78% of B2C companies are convinced their pricing decisions can be improved! A thought-out pricing strategy can improve your pricing decisions, and simultaneously help you to monetise on this potential.
Johan Maessen, a pricing expert who has worked with dozens of companies to define their pricing strategies, says that the most successful companies have a practical pricing strategy. These strategies are mostly successful because they are based on a defendable framework and periodic revisions. With Johan’s expert advice, we will take a look at the benefits and steps involved in setting up a practical pricing strategy. Although there is no one-size-fits-all solution, the building blocks of such a pricing strategy are often similar.