Technological advancement and customer demands are changing at the speed of Moore’s law. There isn’t an industry that’s not being disrupted or on the brink of disruption. And companies that are successful innovators outperform the S&P 500 by 200%. To thrive in such an environment, organisations need to embrace big data and innovation — increasing their speed to market and success rate through continuous testing and optimisation. They do this by adopting the best elements from lean start-up, design sprint, innovation portfolio management, stage-gate, scaled agile and growth hacking.