Emerging technologies in the digital economy are increasingly driving value. As such, organisations should have a clear understanding of where and how to capture emerging opportunities through the appropriate strategy and the right digital capabilities.

Business leaders have to set a clear vision and roadmap. They should define an optimal portfolio of digital initiatives, as well as strike a balance between digitising the organisation’s current business models and building and monetising on new business models.

To do so, the following elements should be in place: a clear view on identified and prioritised investment areas, a solid digital roadmap to transform and grow the business, and aligned executive leadership. With those elements in place, organisations can successfully create a digital strategy and stay ahead of the game.