Organisations around the world are adding digital propositions to their business ecosystems. As a result of the intangible nature of digital solutions, pricing and valuing them appropriately is critical, but often challenging. Riverflex has recently helped a client navigate this process, guiding them with a go-to-market strategy.
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A global consumer dairy business recognised the critical need to adapt to changes in consumer behaviour over the past years. Digital transformation became therefore a priority on the agenda.
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In the last few years the grocery sector has been under huge pressure to adapt and change in the face of mounting disruption. We worked with our client, a national grocery brand, to ensure their strategy for digital experience in store was future proof and well in advance of changing customer demand.
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A global fashion apparel company operating across 100 countries, our client had to innovate omnichannel capabilities to meet the needs of the modern consumer.
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A global FMCG player, our client felt the need for a change in their communicative strategy, from traditional marketing media push to building direct relationships with their consumers. However, their current organisational set-up did not support integrated online and offline marketing campaigns. As such, achieving true customer-focused communication seemed impossible.
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A leading player of Out-of-Home media for over a century, Clear Channel recognised that times were changing, fast. With the advent of digital advertising, they needed to adapt quickly to take a leadership position in this space.
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To drive pre-launch awareness of their flagship mobile product Galaxy S9, Samsung ran an omni-channel marketing campaign designed by their in-house agency Cheil. Central to the campaign was a pop-up physical store – the Samsung Galaxy S9 Experience Studio – located at the Utrecht train station, where 220k passengers commute every day.
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