Many businesses are facing existential threats through digital disruption. However, the rapid technological advances of the digital age can also be fertile ground to build significant competitive advantage or new revenue streams. Steering a business through this type of journey is a complex and challenging exercise. For a successful digital transformation, leadership approaches need to transform, too. Creating new capabilities and culture at the core of the business, organising it to be adaptive and flexible, and adopting new digital technologies and practices.
An effective digital business transformation can help your organisation understand and empathise with your customers, as well as constantly test, learn and innovation. Your organisation has the power to become a highly effective factory for continuously creating new scalable products and business models.